Category: News

Use of Social Media as a News Outlet

There is no denying how digital technology has changed the news and media outlets over the years. Long are the days where renowned media brands would rely on their large audiences to secure revenues from advertisements.

The emergence of an alternative for news through the internet has changed the business models for many news outlets. The growth of social media has also compounded on the growth of online news.

The Millennials

The shift from the traditional use of news such as the newspaper to the modern technological forms has been blamed on the millennials or the younger generation.

The millennials consume news in a much different way from the older generations. They don’t rely on newspapers or news magazines instead; they use social media to receive their news. Use of social media, as news outlet has found out is that it has the potential to penetrate wider audiences. Social media platforms such as Facebook has been used by many outlets to post breaking news, short videos or receive feedback from viewers. Here are some of the ways that millennials consume news through social media.

Integrated Into their Lives

The older generation seems to allocate time to consume news. In most cases, they’ll read a newspaper for a certain amount of time or will spend a fair amount of time listening to lunchtime or evening news. On the other hand, millennials consume news through making it part of their lives. This is primarily due to social media with over 60% of millennials attributing it to their source of media.

Facebook, for example, will run news on its feed that can be viewed in between people post and through such, news outlets can convey news. The magic with social media is the ability to share news post from one person’s feed to another’s. News from Australia will reach an American in seconds through shared or “retweeted” news posts.

The news post will include a little bit of information on the post, and attach a link to it for people to read the full story. The attractive news will increase more traffic for the news outlet, and therefore interesting headlines attract Millennial’s attention faster.

Exposed to Opposing Viewpoints

Traditionally, people have been exposed to news that matches their views. Older generations would spend time reading through stories that collaborate their ideology instead of opposing views. However, with the millennials, their use of social media has exposed them to various viewpoints from different sources. Unlike publications that tend to publish articles that they think people will like, social media news post will have varying points of view.

This creates open-mindedness, and through the use of the internet, millennials can get facts easily and get into discussions armed with facts instead of relying on heresy.

Receive News from Familiar People

Millennials are using social media to receive news from their preferred news source and their friend’s sources. They will prefer to see the news that their friends have picked for them instead of the traditional way where people had to wait for a limited news source.

Social media has changed how news is being transferred and how people perceive it. News outlets with a huge social media presence are more likely to get their news read than upcoming ones. Learning how to integrate news in social media sites is the work of news outlet, to be creative and create newsworthy materials.

Best Online News Websites

Many people in the world today are confused on what websites to get unbiased news in order to avoid “fake news”, a trend that has been ongoing. Readers want to read facts and not fiction and will always search for the real, reported facts. In this age, the free media law has resulted in a lot of information on the press making it hard to get the truthful sources of news.

News organizations should ensure that the reporters get their story right and do not violate the journalist code of ethics by exaggerating and reporting false news. Some of the best online websites to find real news are The New York Times, CNN, Reuters, The Wall Street Journal and BBC.

The New York Times

The New York Times is among the most influential and reliable newspapers in the U.S. The New York Times website leads in reporting the business, politics and has a culture coverage. The news coverage has a left –leaning, progressive view of the world. The New York Time also adheres to the ethical standards and journalistic integrity. The public considers it as a trustworthy site and has a large number of subscribers.

CNN

CNN is a Television news channel that was founded in 1980 by Ted Turner. It has a website that is one of the world’s leaders in online news and information delivery. It is staffed all throughout the day and night and has dedicated staff with a large team of professionals who ensure that the site is thoroughly updated throughout the day. Cnn.com also offers e-mail news alerts and downloadable audio and video reports.

Reuters

Reuter’s websites provide international news and are honest in reporting. It is chiefly known for its public consciousness. The site also gives an unbiased and balanced viewpoint on all important matters in the world. This site provides its readers with intelligence, technology and human expertise they require. Reuters is a trusted news organization as it helps people in making decisions in matters of financial, risks, tax and intellectual property. Additionally, the website offers real time information, application products, and information management systems.

The Wall Street Journal

The wall street journal is mostly known for reporting news as it is. It broadcasts breaking news, business coverage and features from the Wall Street Journal. The site has journalistic integrity and avoids news that reports negative news headlines about other countries. People who read the Wall Street Journal site are usually better- informed and less offended by the reporter’s choice of words. The website is also relatively neutral and well written.

BBC

It is one of the largest standard bearers for a trusted world and local news. The site gives the latest global and local news, sports, weather, forums, in-depth articles, and documentaries. BBC website offers breaking news and has some creative energy than some of the U.S news organization. BBC is a more objective source outside he the America’s influence than most of the U.S news organizations that are censored and controlled by political direction.