There is no denying how digital technology has changed the news and media outlets over the years. Long are the days where renowned media brands would rely on their large audiences to secure revenues from advertisements.
The emergence of an alternative for news through the internet has changed the business models for many news outlets. The growth of social media has also compounded on the growth of online news.
The shift from the traditional use of news such as the newspaper to the modern technological forms has been blamed on the millennials or the younger generation.
The millennials consume news in a much different way from the older generations. They don’t rely on newspapers or news magazines instead; they use social media to receive their news. Use of social media, as news outlet has found out is that it has the potential to penetrate wider audiences. Social media platforms such as Facebook has been used by many outlets to post breaking news, short videos or receive feedback from viewers. Here are some of the ways that millennials consume news through social media.
Integrated Into their Lives
The older generation seems to allocate time to consume news. In most cases, they’ll read a newspaper for a certain amount of time or will spend a fair amount of time listening to lunchtime or evening news. On the other hand, millennials consume news through making it part of their lives. This is primarily due to social media with over 60% of millennials attributing it to their source of media.
Facebook, for example, will run news on its feed that can be viewed in between people post and through such, news outlets can convey news. The magic with social media is the ability to share news post from one person’s feed to another’s. News from Australia will reach an American in seconds through shared or “retweeted” news posts.
The news post will include a little bit of information on the post, and attach a link to it for people to read the full story. The attractive news will increase more traffic for the news outlet, and therefore interesting headlines attract Millennial’s attention faster.
Exposed to Opposing Viewpoints
Traditionally, people have been exposed to news that matches their views. Older generations would spend time reading through stories that collaborate their ideology instead of opposing views. However, with the millennials, their use of social media has exposed them to various viewpoints from different sources. Unlike publications that tend to publish articles that they think people will like, social media news post will have varying points of view.
This creates open-mindedness, and through the use of the internet, millennials can get facts easily and get into discussions armed with facts instead of relying on heresy.
Receive News from Familiar People
Millennials are using social media to receive news from their preferred news source and their friend’s sources. They will prefer to see the news that their friends have picked for them instead of the traditional way where people had to wait for a limited news source.
Social media has changed how news is being transferred and how people perceive it. News outlets with a huge social media presence are more likely to get their news read than upcoming ones. Learning how to integrate news in social media sites is the work of news outlet, to be creative and create newsworthy materials.